In the era where every service-providing business has a ton of alternatives, forming a sustainable law firm is no easy feat. However, on behalf of the entire marketing community, I implore you to not let all your efforts go in vain by creating crappy landing pages. Almost every law firm out there has its homepage draped with silky designs, commendable copy, exciting images, and whatnot. But when it comes to its landing pages, you bet, they are nowhere near as good as they should be to compliment your amazing firm or even the homepage.
Don’t worry, though, for I’m here to help you glide through the tricky areas!
Ideas/Tips for Creating the Best Law Firm Landing Pages:
#1 – Client is the King, and your law firm…his counselor:
No matter how good your past records have been, always keep the abovementioned mantra in mind. Because honestly, what better way to make your visitors feel special than by incorporating minute, important additions to your landing pages.
#2 – Go for a simple yet intuitive design:
What your law firm deals with might be complicated, but its landing pages need not be so! And for that, if you don’t have an in-house design team already, you ought to opt for a reputed marketing agency. Easy to navigate system makes the experience all the more loveable for your prospective clients.
#3 – Market your message consistently:
Prospective clients mostly get to your firm’s website through google searches. And so, when they are greeted with something on their results tab but on clicking on it find something unrelated, it flicks them off. Hence, do away with irrelevant pages, and make them consistent!
#4 – Get your copy just right:
Copy that respects your clients’ needs, is easy-to-follow, says everything important through fewer words, and yet keeps the visitors on their toes to learn more about your services, yields best results. Although nowadays “copywriters” are everywhere, finding a genuine marketer, who is actually good with copies, is tougher than ever. Copywriting is demanding. So, make sure to invest time into researching about your prospective marketers before hiring.
#5 – Demonstrate the benefits:
Though a typical law firm has numerous benefits and features to attract prospective clients, make sure to be completely genuine with all the data, numbers, and social proof that you put out on your landing pages.
#6 – Let your visitors know their information is in safe hands:
Thanks to an unbelievable number of businesses ready to spam their customers with tons of emails, people are, nowadays, more hesitant than ever to fill in their contact details. However, assuring them no auctioning of their data might just nudge them in the right direction!
#7 – The ‘pain’:
Let’s be straight here, a person usually visits the website of a law firm when they wish to do away with a cause of distress. And for you to strike a deal here, make sure (through your content) to help them relate to their problem and also persuade them to avail your best-in-class services to alleviate the ‘pain’!
#8 – Put out the social proof:
The human mind, due to preconceived notions, judges what it sees even before knowing it well. And hence, putting forth your previous clients’ testimonials to gain the confidence of your new ones is the best bet!
#9 – Personal touch:
Most firms get it wrong by not displaying the much-needed human touch through their landing pages. But let’s not follow that trend anymore. Make sure to include pictures of your team to make your prospective clients believe they won’t be advised by a group of robots stationed behind the screens!
#10 – Visual media:
One of the most important elements is to include appealing, top-notch media content. However, keep in mind to not overdo with flashy signs and images, for your priority is to engage the prospective clients with your helpful written content, and for that, their attention should stay uncut.
#11 – Cross-device optimization:
Don’t expect your visitors to only be classic desktop users anymore, for times have changed. There are God-knows-how-many number of devices out there with different browsers, aspect ratios, and operating systems. The key is to be just as fluent and innate on all these different kinds of devices, for your clients will remember you for that.
#12 – Test, tweak, repeat:
When it comes to making the perfect potion of success, trial and error is still the front-runner. With everything we’ve mentioned above put together, your landing pages should be all set to take off! But constant testing, tweaking, and repeating in a, let’s say, bi-weekly manner might just help you formulate your very own Holy Grail.
Parting Thoughts:
So, if you wish to make your law firm’s landing pages stand out, do try incorporating all of the essential elements that we’ve mentioned above. And if you do so, then we guarantee you positive results very soon. Now, c’mon! With our 12 tips to create the best law firm landing pages, let’s make yours catch the eye in a manner that there shall be nothing dull and monotonous other than, of course, your website’s cookie policy pop-up!
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